This post was originally published by Auto Remarketing. It reappears here with minimal edits. Automotive strategy consultancy Maryann Keller & Associates will be researching the effectiveness of franchised dealer advertising in a new study announced Thursday. The project will examine the possible correlation between lower new-car profit margins and the move towards digital advertising. The firm’s
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As we head into this exciting summer and towards the inaugural Automotive Intelligence Summit, we’d like to highlight prescient episodes of the Auto Remarketing Podcast. Subscribe to the podcast for more interviews with groundbreaking innovators in the auto industry. AR Senior Editor Joe Overby spoke with LotLinx General Manager of Product and Technology Lance Schafer about the prospects of
As we head into this exciting summer and towards the inaugural Automotive Intelligence Summit, we’d like to highlight prescient episodes of the Auto Remarketing Podcast. Follow the podcast on SoundCloud for interviews with some of the biggest names in the used-car industry! Auto Remarketing Senior Editor Joe Overby spoke with Georg Bauer and Scott Painter of Fair
As we head into this exciting summer and towards the inaugural Automotive Intelligence Summit, we’d like to highlight prescient episodes of the Auto Remarketing Podcast. Follow the podcast on SoundCloud for interviews with some of the biggest names in the used-car industry! Auto Remarketing Senior Editor Joe Overby spoke with Cox Automotive CEO Sandy Schwartz at last