Locations Willow/Sycamore

Digital Platforms Transforming Vehicle Logistics

Providing dealers and institutional consignors with user-friendly technology to manage their vehicle transportation, and how an exercise in Customer Experience Design and Data Intelligence led to the creation of a digital platform.

Areas of Focus:

  • Evolution of the transportation space in the US, including technical limitations before ELD, EPOD, etc.
  • What are the barriers to change based on customer feedback
  • Recent advances that are impacting the automotive and logistics industry
  • The role of carriers and the importance of integration between shipper platforms and the systems carriers are utilizing
  • How dealers and consigners can leverage a digital platform to gain significant efficiencies in vehicle transportation

Key Takeaways:

  • Collection and utilization of data intelligence combined with a customer-centric experience are critical for solutions to help dealers and consignors in today’s marketplace
  • This type of customer-centric digital platform exists today that can solve historical barriers and challenges in vehicle transportation
  • Dealers and consignors that adopt and utilize these digital platforms in their end-to-end logistics operations will yield significant efficiencies and the greatest advantage over their competitors

Digital Platforms Transforming Vehicle Logistics

Providing dealers and institutional consignors with user-friendly technology to manage their vehicle transportation, and how an exercise in Customer Experience Design and Data Intelligence led to the creation of a digital platform.

Areas of Focus:

  • Evolution of the transportation space in the US, including technical limitations before ELD, EPOD, etc.
  • What are the barriers to change based on customer feedback
  • Recent advances that are impacting the automotive and logistics industry
  • The role of carriers and the importance of integration between shipper platforms and the systems carriers are utilizing
  • How dealers and consigners can leverage a digital platform to gain significant efficiencies in vehicle transportation

Key Takeaways:

  • Collection and utilization of data intelligence combined with a customer-centric experience are critical for solutions to help dealers and consignors in today’s marketplace
  • This type of customer-centric digital platform exists today that can solve historical barriers and challenges in vehicle transportation
  • Dealers and consignors that adopt and utilize these digital platforms in their end-to-end logistics operations will yield significant efficiencies and the greatest advantage over their competitors

License Plate Data Boosts Recall Outreach Success

License plate recognition (LPR) data is playing an increasingly important role in locating recalled vehicles and making contact with owners. While traditional tactics like paper mail, email and texting have their place, OEMs are getting creative with social media and LPR data to enhance their outreach and improve their contact rates and speed. Attend this session to learn about the differences between critical and noncritical recalls and how changing laws are affecting how manufacturers are trying to reach vehicle owners. We’ll also discuss how the volume and quality of DRN’s LPR data can enhance any recall strategy.

Key Takeaways:

  • Learn about the current state of auto recalls in the U.S.
  • Learn the differences between critical and noncritical recalls and how changing laws are affecting recall outreach efforts.
  • Hear about the advantages that license plate recognition (LPR) data offer for improving recall success when used in addition to traditional contact methods.

Technology’s Changed – Have You?

Have you wondered about how OEMs and other manufacturers utilize a proven tool kit to improve operations cost, customer service, and quality? Or how can your operation gain efficiencies and increase technician satisfaction using modern tools?

Process management is critical to customer satisfaction and technician retention, and in this session you’ll leave with some tools and ideas to improve your fixed ops processes.

Attendees will:

  • Gain an understanding of three process tools that you can use to improve your fixed operations.
  • Learn how to measure critical performance issues – what they mean and how to improve them.
  • Develop a common language across your team about what’s measured – and what’s expected.

Key Takeaways:

  • How do the leaders keep getting better, and how do I use the same tools to help me continue to build my organization’s performance
  • How leveraging technology to capture real-time data can help identify bottlenecks
  • Why becoming more efficient in fixed operations is critical today and tomorrow.

Leveraging the Numerous Upstream Options

Does your organization have a Digital Remarketing Strategy? Should it? Why is it important? Remarketing has changed drastically over past 2 years. Upstream marketplaces are thriving seemingly new marketplaces each year (OVE, Smart Auction, Dealer Block, Auction Edge, ACV, IAA, Copart).

  • What is best place venue to re-market your vehicles?
  • On what platform will my collateral see the highest return?
  • Is it possible to leverage ALL of the marketplaces?
  • How do I keep up with all the new venues and technology?
  • How important is the Condition Report when marketing upstream?
  • What information is most important on the CR?
  • If these topics resonate, come explore some solutions with Keith Whetter – Vice President – Sale – Liquid Motors.

Key Takeaways:

  • What upstream options are available and how to best leverage them
  • Remarketing vehicles 24/7 from any location
  • The Evolution of the CR and what’s ahead

Driving Privacy – Selling Cars not Customer Data

As vehicles become more Connected, Electric, Shared and Autonomous, business and innovation depend more and more on access to the data that is generated. Geolocation, driving data, road and traffic data and VTD (Vehicle Technical Data) can be stored and shared to optimize the vehicle and the driving experience. When the vehicle owner or user is changed, how much of that data will stay with the vehicle or with the SDS (Shared Data Server). In-car data may Contain PII (Personal Identifiable Information) and should be processed with privacy protection in mind. My workshop will disseminate the data that lives in vehicles and the data that we share when we drive. I will drill down on how Remarketers manage what stays and what goes and how to manage the process responsibly.

Key Takeaways:

  • There are three types of transactional data related to vehicles. These are relevant to the assessment of the use of data.
    • Vehicle Technical Data which is public data
    • Transactional Data generated by the vehicle while in use
    • Discretional Personal Data that is connected to a private individual
  • Who owns the data?
  • Who is responsible for for the data and how can we ensure privacy is protected?

Fact over feeling: Use data to drive better buying

Every piece of inventory matters. Because of this, modern car dealerships need to be purposeful with not only how they source vehicles, but in an approach to maximize the per unit profitability potential. For years, there has been an ongoing mindset of trusting one’s gut. But securing inventory is about more than simply guessing. It’s up to dealerships to look at vehicles with an unbiased lens. And there is only one way to do that: data. More and more data streams come online every year bringing new opportunities for efficiency and insights. Creating data-informed vehicle buying opportunities is the only way to move beyond the gut feeling decision-making process of yesteryear. The industry shift towards data-driven buying will create new possibilities and breakout opportunities for dealer

Key Takeaways:

  • How to leverage data to increase vehicle buying opportunities and margin potential
  • Discover the path towards standardizing data for dealerships
  • Integrate solutions for “programmatic” buying to shorten the transaction window

True Automotive Market Visibility

What if what you observe, think, and act upon in the retail and wholesale marketplace was only partly true? What if unseen players are achieving results far beyond the standard? In this session, learn about all the strategic tools and practices beyond today’s standards.

This workshop is all about letting you in on little-known solutions that can take your retail and wholesale operations to next level of profitability, efficiency, and transparency. It is commonly known that two heads are better than one. In this workshop, we will discuss how your dealer group, or even a single-point dealership operation, can leverage consumer and dealer communities to become more profitable and efficient in digital retail sales, inventory acquisition, and wholesale vehicle profitability.

Key Takeaways:

Learn how to radically shift the way your dealership group or dealership sees and values vehicles that are currently, and repeatedly, undervalued. Customer opportunities and trade-ins considered too far away from the market, or worse resulting in lost retail sales and profit opportunities resulting in hundreds of thousands of dollars each year! You will see how other dealer groups and dealers are now:

  • Increasing retail and wholesale transactions, and profits, through Private and Closed Marketplaces
  • See how you can significantly improve inventory acquisition efficiencies through automation and direct consumer engagement
  • Learn how vehicle transparency is leading customers and dealers to improved profitability and sales/inventory efficiency

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