2023 – The Year of the “Process Shopper”

It’s no secret that consumers increasingly want to conduct more of their car shopping and buying process online, but which consumer types are most interested in this. TrueCar will share – for the first time on the Auto Intel Summit stage – the results of a comprehensive consumer study that reveals the emerging consumer type who will value the ease and simplicity of the process over more traditional criteria.  The results of this study will not be available elsewhere before the event.

Key Takeaways: 

  • Loyalty is at historical lows. The vast majority of in-market consumers tell us they are open to more than one brand for their next vehicle purchase.
  • What will matter to them? It’s more than just price and features. “How” they want to buy is becoming as important as “what” they want to buy.
  • What are the key components of a purchase experience that will influence consumer buying decisions in 2023?