April 18, 2023 3:00 PM – 3:30 PM Boxwood
Bridging the Gap: Aligning Sales Processes with Modern Customer Expectations
The auto industry is rapidly evolving, with younger generations of customers becoming more informed and demanding than ever before. They expect quick, seamless, and personalized shopping experiences, yet many dealerships are stuck in traditional sales processes that don’t meet the evolving needs of modern shoppers. We will explore the expanding gap between how dealers sell and how shoppers want to buy, and identify specific ways to close this gap by aligning sales processes with modern customer expectations. This session will identify the latest tech trends and digital retailing best practices, and explore how dealers can adapt and evolve their sales processes to enhance the experience for today’s consumers.