April 18, 2023 2:15 PM – 2:45 PM Capital AB
By standardizing the appraisal or inspection process, we can begin to centralize decision-making and leverage big data to drive offers. Each day, dealers are realizing that having a proper consumer acquisition strategy builds inventory, improves profitability, and drives traffic. Building processes requires technology that works within your existing ecosystem. So how can a dealer use technology and data to make sure they don’t miss a single customer car across their dealership group? It starts with a consistent, standardized appraisal process that allows your decision makers (buyers, appraisers, etc) and data to ensure the right money is put on every car that comes into your group, regardless of brand. This session will describe, develop, and illustrate how to integrate these factors.