April 20, 2023 9:30 AM – 10:00 AM Grand Ballroom
A culture-wide shift towards a digitized retail environment has been steadily building over the past decade, and now, most people begin or complete the automotive buying process online. These changing expectations have created ripple effects, which put pressure on dealerships to adapt.
As customers crave more convenience than ever, dealers that evolve to meet customers where they are will win. Long-term success now depends not only on selling vehicles online, but also on how willing you are to bring your service business directly to the customer on their terms. The best step forward goes beyond retail and enters the next phase of digital transformation: digital servicing.