Getting Back to the Basics

The last 18 months in the car business have been yielded above average profits with much lower volume. This was due to a shortage of inventory that effected the entire industry. This success also created some very bad habits in car dealership showrooms and business development centers. In many cases variable operations staff became order takers and simply forgot the fundamentals of prospecting, selling, and merchandising. In 2023 many of the inventory challenges will improve dramatically and in many cases they already have. Its time to get back to the basics at your dealership and this workshop will offer many tips on how to do so.

Speakers