How to Buy a Car: Consumer Edition

Consumers are aggressively priced by shopping their trade-ins online and they know what their vehicle is worth. Join this session to learn about how consumers are price shopping, what they expect/need, and how to position your dealership to ensure they pick you to trade in their vehicle.

• Consumers want to feel confident during their buying process
• Consumers want to have a positive interaction with the dealer and dealership
• Dealers are struggling to purchase consumer vehicles
• Dealers need to adjust their current processes in order to acquire from consumers

Key Takeaways:

• Learn how you can meet consumers expectations of the digital valuation and trade-in process
• Identify the consumer’s car selling/trade-in journey
• Understand how to position your dealership to win your unfair share of consumer trade-ins.

Speakers