How to Buy a Car: Consumer Edition

Consumers are aggressively priced by shopping their trade-ins online and they know what their vehicle is worth. Join this session to learn about how consumers are price shopping, what they expect/need, and how to position your dealership to ensure they pick you to trade in their vehicle.

  • Consumers want to feel confident during their buying process
  • Consumers want to have a positive interaction with the dealer and dealership
  • Dealers are struggling to purchase consumer vehicles
  • Dealers need to adjust their current processes in order to acquire from consumers

Key Takeaways:

  • Learn how you can meet consumers expectations of the digital valuation and trade-in process
  • Identify the consumer’s car selling/trade-in journey
  • Understand how to position your dealership to win your unfair share of consumer trade-ins.
Remarketing Retail Workshop