April 14, 2022 9:15 AM – 9:45 AM Glenwood Ballroom
Over 80% of vehicle sales involve financing. Credit plays an important role early in the Digital Retailing process and is paramount for a personalized consumer experience.
This session will look at the lender’s role in Digital Retailing for direct and indirect lending models.
We’ll explore how lenders are playing a more prominent role early in the online sales process to help set realistic consumer buying expectations, reduce loan origination inefficiencies and build better dealer relationships to increase loan market share.