April 14, 2022 11:30 AM – 12:00 PM Willow/Sycamore
License plate recognition (LPR) data is playing an increasingly important role in locating recalled vehicles and making contact with owners. While traditional tactics like paper mail, email and texting have their place, OEMs are getting creative with social media and LPR data to enhance their outreach and improve their contact rates and speed. Attend this session to learn about the differences between critical and noncritical recalls and how changing laws are affecting how manufacturers are trying to reach vehicle owners. We’ll also discuss how the volume and quality of DRN’s LPR data can enhance any recall strategy.