The Dumbest Wars of All Time

History is littered with some truly dumb wars: The Pastry War, The War of Jenkin’s Ear, and The Opium Wars to name a few. Join TradePending CMO Matthew Davis as he takes a brief trip to explore this nonsense, and then shed light on the current dumb war taking place on dealer’s websites: The CTA War.

Yes, just as dumb as all of those other wars, maybe even dumber, software vendors are competing to take over the call-to-action buttons on a dealer’s website. The trade-in tools, the chat tools, and the digital retailing tools all lay claim to this valuable real estate, often at the expense of the end user.

Key Takeaways: 

  • Learn what’s at stake and why this war even exists 
  • How to take a step back and view the situation objectively and set the right goals 
  • Deliver the best user experience.