April 13, 2022 12:00 PM – 12:30 PM Salon C
Despite the increase in usage of digital retailing tools by consumers, many dealers struggle with low rates of converting digital retailing leads into showroom visits and sales. Among the reasons for low conversion are the inherent limitations of text and chat tools. With the increase in video usage across all industries, it’s clear that if properly applied, video-enhanced digital retailing has significant potential. While in-person interactions are ideal for a salesperson, having enhanced digital features is unavoidable in our changing social and digital times.
A2Z will soon launch a new product to complement our current DR tool while also enhancing the customer experience and increasing engagement. Tori Morandi will describe A2Z’s new tool and how it will benefit dealers.