Branson Smith

Automotive Sector Resident, Ernst and Young

Branson Smith is the Automotive Sector Resident for EY in the Americas. He helps companies within the Automotive industry to position themselves to be on the forefront of change within a rapidly evolving industry. He focuses on operational improvement, digital customer experience, transformation for OEMs, suppliers and automotive service providers. Branson has a depth of experience in digital retail, dealership transaction structuring, underwriting and due diligence, vehicle service, finance transformation, process redesign, voice of the customer, sales offer strategy, CRM implementation, and operation efficiency analysis.