Chip Perry

President & CEO, A2Z Sync

A legend in the U.S. automotive industry, Chip Perry has a stellar reputation as a hands-on leader and has amassed extensive experience leading companies in the digital-auto space. In 1997, he was the first employee at AutoTrader.com and served as founding CEO for 16 years. During his tenure at AutoTrader.com, Perry built it into a $2 billion powerhouse, growing the company to 2,000 employees and 20,000 dealers, and acquired several prominent businesses such as vAuto and Kelley Blue Book. He also led TrueCar for three-and-a-half years until June 2019. Since joining A2Z Sync in 2020, Chip now works on the biggest and most important opportunity in automotive retail: helping dealers improve the core customer experience by adopting a one-person sales model.