Insights for the Future of Auto
Insights for the Future of Auto
Igor (Iggy) Skinder is the National Operations and Strategy Manager at Volkswagen of America. In his current role, he focuses on managing the Remarketing and CPO side of the business. With 15 plus years of auto industry experience, Skinder has been involved in almost every division of the automotive industry, and began his automotive career in 2003 when he worked for an Independent Dealer in Lancaster, PA. He was responsible for Marketing, and buying used vehicles. He has held various management roles in automotive retail before departing to work for ADESA Inc. where he was the Dealer Service and Sales Manager, which morphed into an AGM role, focused on the everyday operations of an auction house, as well as the marketing and operational planning for auction house.
Many companies are focusing on bringing customers and creating leads via websites, social media, etc., however, as much as we agree that must and should be done, we believe that custome... [Read More]
Retail