Jason Barrie

COO, Digital Air Strike

Jason Barrie has over 20 years of marketing technology and product experience, with most of that time spent in the automotive industry. He leads Digital Air Strike’s strategy, product management, and market development as well as being part of the M&A team. Prior to joining Digital Air Strike, Jason co-founded and ran technology start-up Carmatic, helping connect shoppers to dealerships leveraging a fully online concierge buying model. Jason also spent 16 years at Dealertrack and Cox Automotive leading the Dealertrack dealer F&I (finance and insurance) team as well as additional roles in marketing and operations.

Jason has a Bachelor of Science from Miami University in Speech Communications and Public Relations with a marketing focus. He was recently selected as one of AutoRemarketing’s Power 300 leaders in the automotive industry. In his free time, Jason enjoys volunteering for the Syosset Soccer Club.