Mark Gilbert

CEO, Automotive Training Network

Mark Gilbert has over 40 years of successful business operations, sales, marketing and communications experience. He is the Principal author of The Balanced Selling Programme (1988), which was the origin of the Customer First Sales Process which was launched in 2002. He has authored 9 automotive related books in the last 5 years under the Automotive Training Network label. Mr. Gilbert specializes in sales strategies, behavioral psychology and personality profiling. Mark owned and/or operated successful auto dealerships since 1982, starting his career in Northern California and growing to as many as eight dealerships and 14 locations before becoming a principal partner in Automotive Training Network. He has appeared in over 200 sales, marketing and business management seminars and training programs across the world. He has been a repeat speaker for the National Auto Dealers Association and for companies like Sandy Corporation, Columbia Ultimate Business Systems, Landa Corp, Ford Motor Company’s XL2000 training program, National Association of Broadcasters Groups, Nike, Hewlett Packard and multiple telecom companies. Mr. Gilbert has directed training retreats as well as personal skills training certifications for small and large corporate clients. Mark is a PADI Certified Dive Instructor, former NCAA basketball official and is a turbine engine rated airplane pilot. He travels hundreds of thousands of air miles every year commercially to stay connected to clients and channel partners. Mr. Gilbert has a special passion for and spends much of his leisure time in the Hawaiian Islands with his family. He and his wife Susie have five children and nine grandchildren.