Insights for the Future of Auto
Insights for the Future of Auto
Mike DeCecco is a Zone Vice President at Polly, where he helps dealers maximize the embedded insurance opportunity in their dealerships. He has been a fixture in the automotive internet marketing community since his early days at Dealer.com. His deep knowledge of retail operations stems from an early role at the Lia Auto Group, growing their internet business for 24 stores from nothing when people didn’t believe internet buyers were real. Mike was a very early employee at Dealer.com and held leadership positions in sales, marketing, and business development before venturing out after the acquisition for roles in the wholesale side of the business and now insurance.
Embedded automotive insurance in the fully digital dealership leads to more revenue opportunities for dealerships as well as better customer experiences. Forward-thinking dealers are al... [Read More]
Retail