This post was originally published by Auto Remarketing. It reappears here with minimal edits.
Automotive strategy consultancy Maryann Keller & Associates will be researching the effectiveness of franchised dealer advertising in a new study announced Thursday.
The project will examine the possible correlation between lower new-car profit margins and the move towards digital advertising.
The firm’s principal, Maryann Keller, will be among the keynote speakers at the Automotive Intelligence Summit next month in Raleigh, N.C.
In her presentation — titled “Used-Vehicle Residual Values Underpin Multiple Industries” — Keller will take a deep dive into the volatile residual values of electric and hybrid vehicles to explain how used-vehicle price swings are causing ripple effects into other industries.
She will also discuss the growing tide of vehicles being bought and sold via alternative remarketing channels.
Keller’s keynote presentation is at 10:30 a.m. ET on July 25. AIS is being held July 24-26 at the Raleigh Marriott Crabtree Valley.
She joins fellow keynote speakers Scott Painter of Fair, Lonnie Miller of SAS, Mike Wall of IHS Markit, Dennis Ephlin of IBM and Jim Landy of Springboard Auto.
The full agenda includes many more workshops and presentations geared toward the emerging automotive tech and auto finance spaces.
Traditional advertising overlooked?
Going back to the MK&A project, the firm found in prior research this year that many dealers have cut certain digital ad partners or brought some spending back to traditional advertising — or both.
“While many industry observers predict that digital market spend will continue to increase, MK&A questions if traditional advertising mediums are being overlooked as a result of digital marketing hype,” the company said in a news release.
Franchised dealers are invited to participate in the study, which includes a 10-minute online survey. Participating dealers receive a $25 gift card and an MK&A analysis on the results of the study. MK&A will invite certain respondents to be part of a follow-up phone interview.
More information and eligibility requirements can be found here.
Click here to register now for the Automotive Intelligence Summit. Early bird registration lasts through June 22.
As we head into this exciting summer and towards the inaugural Automotive Intelligence Summit, we’d like to highlight prescient episodes of the Auto Remarketing Podcast. Subscribe to the podcast for more interviews with groundbreaking innovators in the auto industry.
AR Senior Editor Joe Overby spoke with LotLinx General Manager of Product and Technology Lance Schafer about the prospects of using artificial intelligence to make dealerships more efficient. Some strategies divulged include putting AI to use in conquesting opportunities and making decisions about marketing and incentives.
I, for one, welcome our new robot overlords.
Like what you hear? Want to learn more? If you haven’t already, register for the Automotive Intelligence Summit, happening July 24–26 at the Marriott Crabtree Hotel in Raleigh, N.C.; LotLinx President Eric Brown will deliver a workshop presentation, “How AI Can Identify Imminent Purchase Intent,” on July 24 and 26. Early bird registration ends June 22.
As we head into this exciting summer and towards the inaugural Automotive Intelligence Summit, we’d like to highlight prescient episodes of the Auto Remarketing Podcast. Follow the podcast on SoundCloud for interviews with some of the biggest names in the used-car industry!
Auto Remarketing Senior Editor Joe Overby spoke with Georg Bauer and Scott Painter of Fair at last month’s NADA Show 2018. Different topics they touched upon include flexible ownership, new dealership models, used-car leasing, simplifying the car-buying transaction for all parties and what the meaning of “fair” in the auto industry really is in the 21st century.
Like what you hear? Want to learn more? If you haven’t already, register for the Automotive Intelligence Summit, happening July 24–26 at the Marriott Crabtree Hotel in Raleigh, N.C.
As we head into this exciting summer and towards the inaugural Automotive Intelligence Summit, we’d like to highlight prescient episodes of the Auto Remarketing Podcast. Follow the podcast on SoundCloud for interviews with some of the biggest names in the used-car industry!
Auto Remarketing Senior Editor Joe Overby spoke with Cox Automotive CEO Sandy Schwartz at last month’s NADA Show 2018. Relevant topics they touched upon include connected mobility, digital retailing, consumer preparation, tech integration, changing infrastructure and how those throughout the auto industry must work together to adapt and thrive in the future.
Like what you hear? Want to learn more? If you haven’t already, register for the Automotive Intelligence Summit, happening July 24–26 at the Marriott Crabtree Hotel in Raleigh, N.C.
