Many companies are focusing on bringing customers and creating leads via websites, social media, etc., however, as much as we agree that must and should be done, we believe that customers in our waiting areas are more qualified and open to buying. So, we focus on customers still at the dealerships and not waiting for them to leave, and then by follow-up calls, mailers, emails, websites, social media, etc., ask them to come back and do business with us. Knowing the automotive sector’s needs, we will show you how two-way texting and digital advertising can help you achieve this goal.
Key Takeaways:
- Increase sales and CX
- Increase Service productivity
- Increase your bottom line
- Decrease phone calls and voicemails
Embedded automotive insurance in the fully digital dealership leads to more revenue opportunities for dealerships as well as better customer experiences. Forward-thinking dealers are already using embedded auto insurance to drive more revenue in F&I, more product sales, and a better customer experience. This session will provide a deeper understanding of digital auto insurance, how to embed it into your process and benefit from it financially, as well as how to take integrate it across the customer lifecycle for a more efficient sales and F&I process. It’s never been easier to include insurance in the dealership sales process. And the potential rewards have never clearer.
Key Takeaways:
- How technology will accelerate auto insurance sales in auto retail.
- How auto insurance can be leveraged in the buying process to sell more F&I Products.
- Why retailers should be paying way more attention to auto insurance to drive long term revenue.
Many companies are focusing on bringing customers and creating leads via websites, social media, etc., however, as much as we agree that must and should be done, we believe that customers in our waiting areas are more qualified and open to buying. So, we focus on customers still at the dealerships and not waiting for them to leave, and then by follow-up calls, mailers, emails, websites, social media, etc., ask them to come back and do business with us. Knowing the automotive sector’s needs, we will show you how two-way texting and digital advertising can help you achieve this goal.
Key Takeaways:
- Increase sales and CX
- Increase Service productivity
- Increase your bottom line
- Decrease phone calls and voicemails
Electric Vehicles continue to dominate headlines. Sales volumes are increasing as is consumer interest and model availability. While you know this at a high-level, do you know the details of which electric vehicles are selling (by make, model, segment and geography) and which consumers are purchasing these vehicles? Join our workshop to understand the current electric vehicle landscape as well as how the market segment and buyer profile is rapidly changing.
Key Takeaways:
- Electric vehicle sales and registrations are clearly on the rise. Are you aware of details about current registration trends and growth rates?
- California has long been a strong EV market, but what other markets are growing and at what rates? You may be surprised at some of the geographies.
- As the electric vehicle market continues to expand, the buyer profile is shifting. Are you prepared to market to new and preowned electric vehicle buyers?
The last 18 months in the car business have been yielded above average profits with much lower volume. This was due to a shortage of inventory that effected the entire industry. This success also created some very bad habits in car dealership showrooms and business development centers. In many cases variable operations staff became order takers and simply forgot the fundamentals of prospecting, selling, and merchandising. In 2023 many of the inventory challenges will improve dramatically and in many cases they already have. Its time to get back to the basics at your dealership and this workshop will offer many tips on how to do so.
Learn how ChatGPT can revolutionize your dealership operations and marketing strategy.
Key Takeaways:
- Learn about ChatGPT
- Learn how to leverage AI
- Learn how to use automation & AI to be more effective in your operations and marketing
History is littered with some truly dumb wars: The Pastry War, The War of Jenkin’s Ear, and The Opium Wars to name a few. Join TradePending CMO Matthew Davis as he takes a brief trip to explore this nonsense, and then shed light on the current dumb war taking place on dealer’s websites: The CTA War.
Yes, just as dumb as all of those other wars, maybe even dumber, software vendors are competing to take over the call-to-action buttons on a dealer’s website. The trade-in tools, the chat tools, and the digital retailing tools all lay claim to this valuable real estate, often at the expense of the end user.
Key Takeaways:
- Learn what’s at stake and why this war even exists
- How to take a step back and view the situation objectively and set the right goals
- Deliver the best user experience.
Many workshops will discuss coaching, elaborate processes, and expensive new tech. None will offer a simpler solution to lost sales – location.
In this session, attendees will learn how geo-intelligence – the ability to make any dealership asset like a car or key report where exactly it is located, when it arrived, when it moved, where it moved, and even who moved it – makes margin and sales loss due to misplaced assets or unmanaged processes a thing of the past. Plus, a turnkey way to reduce customer wait times that relates to increased sales regardless of how much data the customer walks in with.
Best of all, geo-intelligence might be hard to say, but it’s VERY easy to acquire. Don’t go home with vague ideas. Go home with faster turn times and fewer frustrations.
Key Takeaways:
- FASTER service bays – whether it’s about tech time or customer wait time. That’s productivity and CSAT.
- Putting shoppers in the car they want FASTER – getting to the test drive faster sells more with better CSAT.
- FASTER recon processes that reduce hold times and headaches – automation is faster than human management and way less frustrating for everyone
Impact On Society. We Call This Revolution Web3. The Evolution Of The Internet Is Happening And It Is Poised To Replace Traditional Automotive Go To Market Tools And Channels. They Are Being Replaced As We Speak With Artificial Intelligence, Tokenization, Digital Assets/Experiences, Co-Ownership/Governance Models And Blockchain Technology. This Session Dives Into How The Auto Industry Could Not Only Lead The Way Towards Mass Adoption Of Web3 And The Metaverse, But How It Could Also Be Its Biggest Beneficiary.
Key Takeaways:
- What Is Web3, The Metaverse, Nfts And Blockchain Technology?
- Why They Matter To The Auto Industry?
- What This Means For Auto Brands?
Bridging the Gap: Aligning Sales Processes with Modern Customer Expectations
The auto industry is rapidly evolving, with younger generations of customers becoming more informed and demanding than ever before. They expect quick, seamless, and personalized shopping experiences, yet many dealerships are stuck in traditional sales processes that don’t meet the evolving needs of modern shoppers. We will explore the expanding gap between how dealers sell and how shoppers want to buy, and identify specific ways to close this gap by aligning sales processes with modern customer expectations. This session will identify the latest tech trends and digital retailing best practices, and explore how dealers can adapt and evolve their sales processes to enhance the experience for today’s consumers.
Key Takeaways:
- Attendees will better understand the difference between traditional sales processes and the evolving expectations of modern car buyers.
- Attendees will discover the benefits of a customer-centric sales approach, including increased customer satisfaction, loyalty, sales, and profitability.
- Attendees will learn how to align sales processes with customer expectations by incorporating modern technology, personalization, and transparency into the purchasing process.
